In the current huge digital panoramic picture, marketing experts have access to endless amounts of data, but do you use this data best? For many organizations: The answer is that retailers now have to relate to their strategy in methods and tools that allow them to get information about a large amount of data. Inability to set up the connection between marketing efforts in some channels, marketing experts can lose an important marketing intelligence that can be used to promote the success of the campaign in the campaign. future. What is the media mixture model? Médica mixing model (MMM), sometimes called the mixing model, is an analytical technique that marketing experts can measure the impacts of marketing and advertising campaigns of They to identify different factors that contribute to its goals, often stimulating.
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The ideas are derived from the modeling of communications that allows marketing experts to tweak their campaigns according to some factors from the trend of consumers to those who have the influence outside to. Create an ideal campaign to stimulate commitment and sales. MMM uses additional data. Therefore, you can evaluate a range of traditional and digital channels. In addition, MMM marketing experts, those with external influences such as seasonal properties, advertising campaigns, etc. What are the challenges of the media mixture? While the panoramic picture of marketing with many channels to achieve consumers has been fragmented, many say that the average mixing model sets that the average mixing model is "dead" and without space. In marketing is modern. Because consumers in each channel they interact with more brand messages, they have begun to remove messages that are not related to their specific needs. The production of ads that no one can not only reduce the profits of marketing investments, but also ruin the brand's awareness in the eyes of consumers. Therefore, the general information provided by MMM, not soaked in consumers, does not help customize the message to react to consumers' requirements. For the relationship between channels, the role of mixing media in modern marketing is always a place in modern marketing, especially if used along with consumer -oriented models. than. MMM is always an easy way to get high feedback.
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This analysis can rarely be carried out to attract attention to organizations about the general trends and models that have occurred for many years. However, MMM should not be the main approach to managing improvements in your marketing plan, because this is not the best tool to understand how different types of people and news. Therefore, marketing experts should not spend much on MMM and perform this analysis once or twice a year. This will provide a vision to the historical diagnosis of high historical diagnosis for marketing contributions and external factors interacting with marketing for a long time. What you are looking for in media mixing tools to model communication mixture for current communication efficiency must be summarized with other marketing measures to allow a continued measure. Thong Nhat. This provides marketing experts an overview of data and historical obligations at the level of that person with different contact points, so that they can recognize a more global vision of The success of their marketing efforts. For this purpose, the marketing device must use a marketing performance solution that will refine important data in ideas that can be used for dynamic optimization and camps. A unified measurement platform that marketing experts can use MMM data in parallel to analyze other models should integrate the following characteristics: Providing domestic details.